| by Admin
As a general rule, younger shoppers are drawn more strongly to bright, bold colors, while older shoppers prefer subtle ones.If your product works best as an impulse buy, you ma want to use black, royal blue, or red-orange in your display. Are you targeting budget shoppers? Use navy blue or teal.Does your product primarily target female shoppers? Blue, purple, and green are your best bets. Stay away from orange, brown, and gray.